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Insider Pages

Local Services Review Community


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Published 02/06/2012 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Insider Pages is a business review site that focuses on the types of businesses families need the most. The site helps users share and find honest reviews posted for doctors, dentists and other medical professionals. The user can search by location and specialty to see which practitioners receive the best reviews. The site has also expanded its reach to include services and professionals in the home and garden, health and beauty, automotive and pet industries. Users can also browse reviews by city. The homepage lists many popular U.S. cities, with the option of seeing more or searching for a specific city by name. Recent reviews are displayed on the homepage with star ratings and a brief snippet of the review.

Insider Pages screenshot
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What is the history and popularity of the app?

Insider Pages was founded in 2004 and acquired by CitySearch in March of 2007 for $13 million. The acquisition occurred approximately two months after a massive layoff that affected two thirds of the company’s staff. Under new ownership, Insider Pages began to flourish. Many users turn to the site as a quick way to find a good doctor, dentist or other local service. The company also recently launched My Autism Team in beta.

What are the differences to other apps?

There are many places a user can go to go obtain local business listings and reviews. Insider Pages is appealing because the site sticks to the more necessary businesses. Rather than showcasing entertainment or nightlife in a community, Insider Pages helps users find doctors, veterinarians and mechanics. Users can see honest ratings posted by other real people who have experienced the business’ offerings firsthand. Many cities are covered, giving users a larger pool of reviews to explore.

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How does the web app look and feel to use?

Insider Pages has a very relaxed design that features dark teal. Images of families are seen throughout along with prominently displayed search fields. Categories are also easy to find along with city links. The experience is very user friendly, although it feels a little lackluster in terms of design and visual stimulation. Reviews are highlighted by gold stars with embedded Google Maps. Users will notice that animated advertisements are not uncommon and can be a little distracting as they scan through business information and reviews.

How does the registration process work?

Users are not required to sign in to browse Insider Pages listings and reviews. Users who wish to do so can click the blue “Join” link in the upper, right hand corner. A blue “Log In” button is also available for users who prefer to sign in with Facebook. Those who click the link are asked to supply a first name and last name initial, zip code, email address, password and optional photo. The user is advised that they must access a link emailed to the address they provided before logging in.

What does it cost to use the application?

Insider Pages is a free resource available to anyone who is willing to visit or sign up. The user can stop by and search as often as they like. This is a good way to encourage more users to participate and share their experiences through user reviews. The more reviews there are, the better value Insider Pages offers its community so it is a win-win situation for everyone. Advertising opportunities are available, but the user must contact CityGrid Media to discuss options and cost.

Who would you recommend the application to?

Insider Pages is a helpful resource for anyone that needs a necessary service in their local community. The site focuses on services that are more practical, such as car repair, pet grooming and medical services. Users can search as much as they like and user reviews are welcomed. Many cities are already well covered so users have a large pool of reviews and information to work with when searching for services.

  • Read and post user reviews for local services
  • Search by business type, city or keyword
  • Recent reviews are displayed on the homepage
  • Local coupons and promotions are highlighted
  • Register and sign in with a Facebook account
  • Google Maps are embedded on business pages


Insider Pages video

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